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Augmented Intelligence: The Real ‘AI‘ |
By Barbara Pronin |
If there's a trend dominating headlines and transforming businesses today, it's predictive analytics. To become more efficient in generating and curating sales leads, the best-in-class predictive tools mine databases to augment the best in human intelligence. Today, society benefits from predictive applications in everything from online shopping to homeland security. In real estate, it should come as no surprise to learn that market-dominant brokerages of all sizes are also embracing the concept, utilizing their own 'big data' to win new business and gain a competitive advantage. Enter Buyside, a groundbreaking data analytics and marketing company helping some of the nation's top real estate firms leverage their data for greater profit. ...
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